teamLab to Open "Immersive Club Experience" in Shanghai

Digital art collective teamLab, who specialize in Instagram-friendly light installations and interactive exhibits, have revealed preliminary details behind their forthcoming immersive club experience “Master,” a brand new nightlife project that will set up shop in Shanghai.

The project comes after the Japanese collective’s collaboration with Chinese company NetEase’s electronic music brand, Fever. Together, they put on a series of “immersive electronic music experiences” at teamLab’s dedicated space in Shanghai, featuring a series of EDM DJs and producers among the lights at the end of July and beginning of August. 

Master is set to feature something teamLab calls Shower³, an experience where 3D objects “wrap around the body of the people in the space.” In many ways, it feels like the natural next step in the convergence of technologies such as 3D mapping with live music and clubbing experiences, though the new project comes with plenty of hyperbole (they’re calling it a “new social entertainment model,” for example). 

For more on teamLab's forthcoming Shanghai nightlife space, hit "Read More" at the bottom of this message.

More from RADII